You may have heard of the saying “that’s the way the cookie crumbles”. Well, this product is exactly that: crumbled cookies. Yes, cookies that are crumbled on purpose. Coming in four different flavors, eating cookies by the handful will become your new favorite snack.
The visual identity behind the front of each box consists of a mountain of crumbled cookies on the front with the main, hand-lettered Cookie Crumble logo right above. Each flavor has a unique tagline, tying in a rocky attitude like “Lemon Landslide” and “Oatmeal Raisin Rockfall”.
The back of each box once again plays on the unique flavor of each product along with a hand-lettered quote saying, “that’s the way the cookie crumbles”.
A visually consistent sidekick display has also been created, which would hold each product on the side of a shelf at a grocery store.

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