When I joined Service First Mortgage Company as a design intern in 2020, the company had recently launched its sister brand, Esign Title. While the core visual identity had already been established, there was a need for a clear brand guidelines system that employees could use to correctly apply the brand across different materials and platforms.
I designed and developed the brand guidelines booklet, organizing and presenting each brand element in a way that clearly communicated proper usage, including typography, color, photography style, and layout applications. The goal was to create a practical, easy-to-follow system that ensured consistency across all internal and external touchpoints.
In addition to the brand book, I was responsible for creating a series of social media assets for the company’s digital channels. I was given creative flexibility within the brand system, allowing me to design quote graphics, holiday posts, and title term definition content while maintaining visual consistency.
This portion of the role also gave me the opportunity to explore motion design through simple animated GIFs, which I developed to increase engagement and improve performance over static posts.
This experience strengthened my understanding of designing within established brand systems while still finding opportunities to expand visual storytelling across digital platforms.
I designed and developed the brand guidelines booklet, organizing and presenting each brand element in a way that clearly communicated proper usage, including typography, color, photography style, and layout applications. The goal was to create a practical, easy-to-follow system that ensured consistency across all internal and external touchpoints.
In addition to the brand book, I was responsible for creating a series of social media assets for the company’s digital channels. I was given creative flexibility within the brand system, allowing me to design quote graphics, holiday posts, and title term definition content while maintaining visual consistency.
This portion of the role also gave me the opportunity to explore motion design through simple animated GIFs, which I developed to increase engagement and improve performance over static posts.
This experience strengthened my understanding of designing within established brand systems while still finding opportunities to expand visual storytelling across digital platforms.
