Retro Vibes is a typography-driven planner and sticker collection created for Hobby Lobby retail stores.
I led the design of this product line from concept to production, building a cohesive system inspired by nostalgic 80s–90s visuals across planners, sticker packs, and other stationery products.
A key part of this project was a custom typeface I created specifically for the system, where I designed and built each letterform to match the retro tone of the collection. This helped keep the visual language consistent across every product while giving the system its own distinct personality.
The goal was to create something that felt fun and nostalgic, but still worked as a real retail product line. I leaned heavily on expressive typography as the foundation, supported by bold color choices and subtle textures to give everything that retro feel without losing structure or usability.
While I led the overall design direction, I worked through rounds of feedback with design leadership and refined layout clarity, consistency across SKUs, and print readiness.
This project pushed me to think beyond individual designs and into system-building — balancing creativity with real-world production constraints and retail expectations.
I led the design of this product line from concept to production, building a cohesive system inspired by nostalgic 80s–90s visuals across planners, sticker packs, and other stationery products.
A key part of this project was a custom typeface I created specifically for the system, where I designed and built each letterform to match the retro tone of the collection. This helped keep the visual language consistent across every product while giving the system its own distinct personality.
The goal was to create something that felt fun and nostalgic, but still worked as a real retail product line. I leaned heavily on expressive typography as the foundation, supported by bold color choices and subtle textures to give everything that retro feel without losing structure or usability.
While I led the overall design direction, I worked through rounds of feedback with design leadership and refined layout clarity, consistency across SKUs, and print readiness.
This project pushed me to think beyond individual designs and into system-building — balancing creativity with real-world production constraints and retail expectations.
(below images) A few of the dividers from the Retro Vibes Planner
The Cover Page
(below images) A few of pages in the Retro Vibes Planner Sticker Pack
